Visual Merchandising Specialist, Lululemon (Wharf Street, Victoria BC)
Visual Merchandising Specialist at Lululemon's Wharf Street store in Victoria, BC, with over 10 years in retail. My focus is hands-on product expertise, sharp merchandising instincts, and guest experiences people remember, driven by a passion for trend forecasting, product presentation, and turning creative concepts into strategic, executable floorsets.
Beyond VM, I lead a team of 10 as content facilitator, health and safety representative, and IDEA People Network member. I build an inclusive team through clear communication, direct feedback, and genuine fun.
NoteVM directive change: the full layout of pant styles with overhang is no longer in the guide.
NoteLow level of product due to lateness; product expansion on the table creates a solve.
NoteCurrent product levels with new blue per forum directive; mani styling updated for colder weather and sell-through.
ZONE 02
Men's Tables
NoteSoft jersey table is the previous VM standard, with plants and shoe risers still present.
Mesh soft jersey table
NoteMen's Run FET: previous VM standard with a single hat stand and plants present; did not have any split shift or Beyond Feel shoes to showcase on the mani for better outfitting.
ZONE 03
Women's Walls
NoteTennis Hotwall.
NoteTrain Hotwall.
NotePrevious year's Women's Hotwall. VM directive changes: shoe risers, double mani 3rd-tier display, ambassador lightboxes, plants on the 3rd tier.
NoteWomen's Sweat Essentials wall. VM directive changes: ambassador light boxes, plants on the 3rd tier, shorts faceout signage.
ZONE 04
Men's Walls
NoteSocial + Wall: previous shorts block layout.
NoteSocial + Wall: current VM layout format with shelving and U-bars.
NoteHigh-volume shorts wall solve.
NoteMen's Sweat Essentials wall with boxers AXS block per new OSL placement.
ZONE 05
Women's Floor Fixtures
NoteTennis midrack showcasing outfitting and layering.
NoteSweat Set midrack.
NoteGlow Up Train midrack; colourblocking for matching sets.
NoteWinter Layers midrack. Change in VM directive: no longer allowed to have product exceed the fixture frame.
ZONE 06
Men's Floor Fixtures
NoteMen's Swim midrack; high volume level.
NoteMen's Golf midrack.
NoteMen's Zeroed In double uprights / A-frames.
ZONE 07
Accessories & Footwear
NoteRecent bag wall execution.
NoteShoe wall during holiday peak.
NoteExpanded bag wall execution during store peak season. Current VM directive does not allow: ambassador lightbox, double mani on the 3rd tier.
NoteHydration Station.
ZONE 08
Mannequin Styling
NoteEntry Hub mani styling.
ZONE 09
Before & After
Before
Note
Table per directive, but did not receive signage for the top tier of the table.
Lack of inventory so the table felt flat and lacked dimension.
Mani styling to showcase what we did have.
After
Note
Created better outfitting across the whole table.
Added bra stands to bring colour and dimension to the table.
Better assortment of 1st and 2nd layers.
Updated bag styling on the mani for newness.
Brought shoe form up to the back grid of the table to support intentional sight lines.
Colour palette plays off the Hotwall for more consistency with adjacencies.
